**Effective Date:** [Aug 2,2026]
### 1. Who We Are
*Company name:* **Directiny, LLC** (or “we,” “us,” “our”)
*Website:* **https://directiny.com**
*Contact:* **support@directiny.com**
### 2. What Personal Information We Collect
| Category | Collected When | Example Data |
|———-|—————-|————–|
| **Contact information** | You fill out the “Free Senior‑Living Guide” form or any other WPForms on the Site. | Name, email address, phone number (optional). |
| **Payment information** | You purchase a product or service. | Card type, last 4 digits, billing address (handled by our payment processor; we do not store full card numbers). |
| **Technical & usage data** | Automatically via cookies, server logs, and analytics tools. | IP address, browser type, device, pages visited, referral URL, timestamps. |
| **Marketing preferences** | When you opt‑in to newsletters or MailerLite groups. | Subscription status, email marketing preferences. |
| **Communications** | When you email us or submit a support ticket. | Message content, attachments (if any). |
### 3. How We Use Your Information
– **Provide & improve the Service** – deliver the PDF guide, process purchases, manage subscriptions.
– **Communicate** – send order confirmations, receipts, support replies, and occasional updates about our products/services.
– **Marketing** – with your explicit consent (opt‑in), send newsletters, promotional offers, and event invitations via MailerLite.
– **Analytics & Site Performance** – aggregate, non‑identifiable data is used to understand traffic patterns and improve the Site (Google Analytics, LiteSpeed Cache, etc.).
– **Legal & Safety** – comply with applicable laws, enforce our Terms of Service, protect against fraud or abuse.
### 4. Legal Basis (if you are subject to GDPR)
– **Consent** – when you opt‑in to receive marketing emails.
– **Contractual necessity** – processing payments or delivering purchased goods/services.
– **Legitimate interests** – site security, analytics, and fraud prevention (balanced against your privacy rights).
### 5. Sharing & Disclosure
| Recipient | Reason for Sharing |
|———–|——————–|
| **Mailing service (MailerLite)** | To add you to our email list and send marketing communications. |
| **Payment processor (Stripe, PayPal, etc.)** | To securely handle payment transactions. |
| **Service providers (hosting, analytics, email delivery)** | To operate the Site and deliver emails. |
| **Legal authorities** | When required by law, subpoena, or to protect our legal rights. |
| **Business partners** (only if you explicitly agree) | Joint promotions or co‑branded offers. |
We **do not sell, rent, or trade** your personal information to third parties for their marketing purposes.
### 6. Cookies & Tracking Technologies
– **Essential cookies** – keep you logged in, remember form submissions.
– **Analytics cookies** – Google Analytics (anonymized IP) to monitor site usage.
– **Marketing cookies** – set by MailerLite for email‑open tracking and retargeting (if you click links).
You may **opt‑out** of non‑essential cookies via your browser settings or by using the “unsubscribe” link in any marketing email.
### 7. Data Retention
– **Contact data** (name, email, phone) – retained **until you request deletion** or withdraw consent.
– **Payment records** – kept **7 years** to satisfy tax and accounting requirements (as required by law).
– **Analytics logs** – stored **30 days** in aggregated form; raw logs may be kept up to **90 days**.
### 8. Your Rights
If you are a resident of the **European Economic Area (EEA)**, **California**, or any jurisdiction that grants data‑subject rights, you may:
1. **Access** – request a copy of the personal data we hold about you.
2. **Rectify** – ask us to correct inaccurate or incomplete data.
3. **Erase** – request deletion of your data (subject to legal exemptions).
4. **Restrict** – limit how we process your data.
5. **Port** – receive your data in a structured, commonly used format.
6. **Object** – object to processing for direct‑marketing purposes.
To exercise any of these rights, email **support@directiny.com** with a brief description of the request. We will respond within **30 days**.
### 9. Security
– All data transmitted to/from the Site is encrypted via **HTTPS/TLS**.
– Passwords (if any) are stored using strong hashing (bcrypt).
– Access to personal data is limited to employees and service providers who need it to perform their job duties.
– Regular security patches and backups are applied to the WordPress installation.
### 10. Children’s Privacy
Our Site is **not directed at children under 13**, and we do not knowingly collect personal information from anyone under that age. If we discover such data, we will delete it promptly.
### 11. International Transfers
Your data may be stored on servers located in the United States or other countries where we, or our service providers, maintain infrastructure. We use standard contractual clauses and ensure an adequate level of protection in any cross‑border transfer.
### 12. Links to Third‑Party Sites
Our pages may contain links to external websites (e.g., senior‑living directories). This Privacy Policy does **not** apply to those sites. We encourage you to review the privacy notices of any third‑party sites you visit.
### 13. Changes to This Privacy Policy
We may update this policy from time to time. The **Effective Date** at the top will be revised accordingly. When we make material changes, we will post a notice on the Site or send an email to subscribed users.
### 14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:
**Email:** support@directiny.com